From Longman Dictionary of Contemporary Englishinnovatein‧no‧vate /ˈɪnəveɪt/ AWL verb [intransitive, transitive] INVENTNEWto start to use new ideas, methods, or inventions the need for large businesses to innovate The company has successfully innovated new products and services.→ See Verb table
Examples from the Corpus
innovate• Their ability to innovate has allowed them to compete in world markets.From Longman Business Dictionaryinnovatein‧no‧vate /ˈɪnəveɪt/ verb [intransitive] to design and develop new and original productsHe accused the company of being conservative and reluctant to innovate. —innovator noun [countable]Portman became famous in the 1960s as an innovator in hotel design.→ See Verb tableOrigin innovate (1500-1600) Latin past participle of innovare, from novus “new” 